top of page

Get Back to Doing More of What You're Great At!

Business strategies and growth mindsets to make work easier, get better results, and build the business and life of your dreams

Enrollment for the next Cohort is NOW OPEN!  

Learn More

You likely went into business for yourself because you recognize you're really good at something.

Or believe you have a better way to do something that will impact people's lives.

Or perhaps you got tired of feeling like your life wasn't your own in a traditional job and you wanted to do something more meaningful.

The problem is business owners unknowingly find themselves in The Rule of Thirds Trap-- spending at least one-third of their time running their business, one-third of their time marketing, and less than one-third actually doing what they went into business to do. How frustrating is that?

Conventional advice has also been to work ON your business more than IN your business. That's good advice to a point but better advice is to spend as much time as possible doing what you're great at!

When you do more of what you're great at: 

  • You create exponential growth for your business or get the business you have under control

  • You blow away your clients and customers increasing retention and referrals

  • You wear fewer hats so you're not pulled in as many directions

  • You feel more fulfilled than ever before 

How is this accomplished? 

Consistency   Clarity   Clients

  • Learn the Six-Step Hug Marketing System and Impact-Based Business Model that will make time spent working on your business efficient and consistent.

  • Gain clarity on your core message that when translated into a clear and Marketable Brand Message, provides confidence, direction, and lights your business on fire.

  • Implement the Customer Emotional Journey to attract ideal clients, repel the rest, and work only with your most profitable and easy-to-work-with clients.


This all adds up to one BIG win! You get to........

Do more of what you're great at!

I’m Jeffrey Shaw, Founder of Self-Employed Business Institute. If you're like almost all of our students, you are really good at what you do but are in an industry where there's little or no training on how to make money at what you do. You've probably been out there for a few years trying to figure it out on your own with some success but also some frustration because you know you could be doing better. And you want to get to making the difference you want to make sooner than later and don't want to wait 5-10 years to figure it all out.

I get it. I charted my own course, having never had a traditional job or received a paycheck, becoming a renowned portrait photographer, a speaker, a small business coach, a podcast host, and an author. 


Along the way, I’ve met, interviewed, and coached an incredibly diverse array of self-employed business owners whose talent and vision take my breath away.

But I’ve also encountered something that absolutely drives me crazy:

Far too many people think being self-employed
means figuring it all out on your own.

The Self-Employed Business Institute is turning that model upside down.

Or rightside up -- because this is an idea whose time has come. To finally have access to high-level business education specifically for self-employed business owners. 

The program is designed for real results and individualized transformation. What is teachable is taught in the live online Training Calls. What needs to be coached out of you to bring forward your full potential is done with all the one-to-one coaching and support.

This is not cookie-cutter. Not one-size fits all. You will learn a proven framework developed from decades of experience that is exactly what self-employed business owners need.

You will learn all the ways conventional business ideas need to be turned upside-down to work for you. Confirming that the "tried and true" is just tired.

You will work with a coach that can see in you what you can't see in yourself. Who is committed to your actual business and personal transformation. 

SEBI as we call it, takes "I've got your back" to a whole new level because it's what you deserve!

Get ready for a Business Training and Personal Coaching program, unlike anything you've ever imagined!

Here’s how it works:

The Self-Employed Business Institute offers a proven blend of group energy and support with individualized one-to-one coaching over a five-month learning and implementation experience that includes:

  • Two 90-minute live virtual classes per month – this is where you’ll receive the training that will take your self-employed business strategy to the next level, plus some highly specific topics and techniques that no one ever thinks to cover.


  • One 30-minute 1:1 coaching call per month – this is where you get a chance to ask specific questions and get customized advice to boost your ease, speed, and success in implementing what you’ve learned.

  • Two optional 60-minute live open coaching calls per monththis is where we take a coaching break together to explore a topic you’re working to implement, share successes, and brainstorm solutions.

  • One optional guest speaker or workshop per month – this is where we tap into the wisdom, creativity, and experience of some of the business world’s brightest luminaries for inspiration and practical advice to elevate and streamline your self-employed experience.


  • A supportive online community – this is where you get the camaraderie and creative conversation so often missing from the self-employed picture, and so critical to inspired growth. Being self-employed can be lonely!


  • Forever access to a dedicated online portal – this is where you get unlimited, lifetime access to all of our recordings and resources so that, whatever comes up in your business, you can always draw on the wisdom and support of the Institute and your community.


  • A comprehensive workbook – this is where, in one easy download at the beginning of the course, you get access to tools to work through the class material, brainstorm on paper or keypad, and develop your plans for bringing the lessons learned to life in your business.

Cohorts begin every other month so you're never far away from beginning your journey. Apply anytime.

Tangible Results

  • 100% of students say they are completely clear on their why, their core message, and their brand message by the end of the program 

  • 100% of students say they are far clearer on their goals and direction by the end of the program

  • 90% of students say they experienced a significant mindset shift that will enable them to move forward in their business in a different way to get different results

Your Success Guaranteed


Can we really guarantee your success? Not entirely because it's up to you. But we do things no other program does to see to it that you are supported and held accountable for the long haul which makes your success practically inevitable. 

As an alum, you have these additional benefits:

  • Attend all future Training Calls – you can join any (or every!) twice-monthly live training session for future cohorts as a silent observer, dropping in to brush up on a relevant topic or update your learning with the most current techniques in business strategy and marketing.

  • Participation in all future Coaching Break calls – imagine always having a place to go for support! Have a question about how to implement an idea years down the road or just looking for coaching support? Come to our twice-monthly open coaching break calls anytime and get real-time coaching whenever you need it.

  • Lifetime membership in a vibrant community of self-employed business leaders – you’ll always remain a member of our online community to come home to your virtual campus with its current students, fellow alumni, and continually growing body of knowledge and inspiration.

  • Forever access to a dedicated online portal – you’ll have unlimited, lifetime access to all of your recordings and resources so that, whatever comes up in your business, you can always draw on the wisdom and support of the Institute and your community.

  • Continued learning – you are invited to join all future guest speaker sessions and workshops from future cohorts to continue to broaden your skill set and be introduced to new business leaders.

  • Six-Month Check-in – At the conclusion of the five-month program, you set the next three most important steps you need to take. Six months after completion of the program, we get your cohort together for a check-in to see how you're doing with the goals you set for yourself.

You're given everything you need in the program. You have access to all you learned. You are welcome back anytime to continue learning and get coaching support. You're held accountable. Yes, your success is guaranteed. 

All the things you wish you knew when you started your business…

The Self-Employed Business Institute is designed to give you the insights, knowledge, strategies, and tools you wish you had when you were starting out. 

We start off with the inner work:

  • Break through glass ceilings, limited thinking, and mindset blocks to clear the path to your next level of success.


  • Establish time-efficient and effective daily habits to create steadiness, consistency, a firm foundation, and an inward flow of results and positivity.

From that foundation, we step into actionable business strategies:

  • Revolutionize and simplify your marketing with a comprehensive step-by-step system to turn strangers into leads, leads into customers, and customers into forever customers and referrals -- all in a way that feels exciting and authentic to you!


  • Ditch the idea of creating a “hook” -- instead, we’ll learn how to create a customized lead magnet that demonstrates your value, is highly desired by prospective customers, and builds a relationship.


  • Get 100% clear on the thing that gives you confidence and direction -- and that all your other marketing hangs on: your core brand message.


  • Re-evaluate your website to create a brand message and image that attracts your ideal customers -- and filters out the ones who aren’t your tribe.


  • Create diverse streams of income and a business model that keeps customers buying multiple services and products.


  • Build strategies to increase customer loyalty and make more money from those you already serve.


  • A complete system to market your business as a guest on podcasts.

Where could you be in five months?

It's been said the best time to plant a tree was 20 years ago. The second best time is now. Do you want to be in a different place five months from now? Or more importantly, do you want to look back and realize this was the best investment you ever made?

Instead of going at it alone, you can join a dynamic group of people who…

  • Understand the adventure and joy and questions and dreams that come with being self-employed.


  • Share your passion and can be a sounding board, creating a safe space for you to explore and discover and grow.


  • Learn from the nation’s leading authority for the self-employed, and be motivated to create the environment for the results they’ve always wanted.


  • Will take the journey with you, offering motivation, inspiration, and accountability.

Applications for Enrollment are now open.

By enrolling in the The Self-Employed Business Institute, you will:

  • Attend two 90-minute live training classes each month from 1 pm to 2:30 pm ET.


  • Receive one 30-minute one-to-one coaching call EVERY month.

  • Benefit from two 60-minute live open coaching break calls as well as a guest speaker workshop every month.


  • Get direct access to your coach for guidance and support.


  • Gain support and feedback from a community of like-minded peers.


  • Be held accountable to be sure your goals are met.


  • Gain forever access to a dynamic alumni community with lifetime benefits, support, and learning opportunities.​

  • Get back to doing more of what you're great at!

The entire investment for ten trainings, five one-to-one coaching calls, three guest speakers, two workshops, workbook, online community, and unlimited support over five months:



$1000 enrollment; $800/mo for 5 months= $5000


Meet the founder of the Self-Employed Business Institute.

Jeffrey Shaw is the nation’s leading authority for self-employed business owners. As a speaker and small business coach, Jeffrey helps self-employed and small business owners gain control of their business in what seems like otherwise uncontrollable circumstances.

Drawing on his experience as a renowned portrait photographer, Jeffrey shows business owners how to see business through a different lens and strategies to compose the often-chaotic pieces of life and business into sustainable success.

A sought-after keynote speaker whose TEDxLincolnSquare talk is featured on, Jeffrey brings his message to audiences through live and virtual presentations as well as through his books, 
The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success and LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.

Jeffrey is the founder of the Voices of the Self-Employed advocacy group and The Self-Employed Business Institute and the creator of The Self-Employed Summit.

bottom of page